centoXcento Made In Italy

X Centoxcento Madeinitaly was born from an idea of ​​Lorella, heir, and now a stylist, of the historic family manufacturing company, present in the world of knitwear for more than 50 years. In the early 1950s, in fact, the mother Erminia and her sister Ivana open a small tailor -made knitting shop and with the first hand rectilinear machines to begin the company, the one that will then become the Minto sweater with the essential contribution of the dad Bepi. The entrance into the company of the children in the early 90s marks an important turning point: the development of production begins as a Privat Label for the European market which will last for over 20 years. In 2012 the idea of ​​X Centoxcento Madeinitaly was born, from Lorella's desire to create its own brand, spokesperson for philosophy that has always distinguished the family business: craftsmanship, quality and substance. Here then is the X brand to signify no brand, no brand, and its natural fiber label that over time ""is ruined"", unlike the head in the shirt which instead is elegant and reliable, as if to represent the contrast that is there Between image and true substance. And this is exactly what is found in our ""shirts of the past"", as we like to call them, to indicate a product made with the care and patience of other times: no compromise in the choice of the raw material, from the precious Mohair to the warm lane of Cashmere, up to the pure Merino lane, expertly worked by expert hands with techniques and machinery sometimes even ""ancient"", such as the Cotton Cotton 60s and 70s, which we still use. Artisan processes, which manage to guarantee the shirt reliability, heaviness, peeling and wear resistance, quality that no modern technology can ever give. For us Slow Is Better. Style X Centoxcento Madeinitaly like that of the countless jacquard, precious in the patterns and combined with never banal colors, designed for the universe of women's fashion, refined and transversal, modern and timeless. For women who know how to be young, curious and dynamic at all ages and love the comfort style, the warmth and emotion of the real knitwear at every hour of the day.