Melinda

A paradise of sunshine and water Val di Non and the Val di Sole (Valli del Noce) are surrounded by mountain chains that protect them from the cold currents of the North, promoting a temperate and sunny climate. The altitude glaciers always offer fresh and pure irrigation water, even in summer. The rainfall, concentrated between the end autumn and spring, with abundant winter snowfalls, are very scarce during the period of growth, maturation and collection of fruits. All this translates into goodness: the apples grown here here have a sweeter and more fresh flavor. The flavor of the Dolomites in Val di Non, the widest Valley of Trentino, during the period of the collection, the strong daily thermal excursions (even 15 â ° C) favor the coloring of the peel and the fragrance of the pulp. The rocky ground of the valley, which extends under the Brenta Dolomites (protected among other things as a World Heritage Site from UNESCO), is composed of Dolomia. And this precious rock transmits the characteristic crunchiness and tasty to the pulp of fruits. All the colors of the Val di Non at the end of winter, the white of the snow that protects the roots of the apple trees leaves room for the white of the Melo flowers, which gently smell the whole valley. When the wind makes the petals fly, it seems again that it snows. Summer takes the nuances of mature apples and a delicious aroma is released in the air. In autumn, the leaves release the accumulated sun and from green they become yellow and then red, like the colors of our melinda, ready to be enjoyed. A splendid human panorama that makes Val di special is not also the spectacular show of a population that has been able to change the fate of a territory, transforming it into the garden. On foot or by mountain bike, it is easy to be captured by its beauty. Between the romantic lake of Tovel and the enchanting emerald lake, the Santa Giustina basin or the river Noce, you can discover sanctuaries, hermes and castles, suggestive testimonies of a past rich in history. If you are sporty, enjoy the ski slopes or walks with snowshoes on the snow. And the restaurateurs of shelters and chalets await you to pamper you and make you taste the local eno-gastronomic specialties. The apple supply chain today the plants grown by the farmers of the Melinda Consortium to produce apples are not very large, but they can get 20 kg of apples at the same time. They last about 15-20 years, then they are replaced. The farmers make sure to rotate the plants, so as to always have young and old at the same time, for a constant production. To obtain DOP apples of the right weight and quality, the farmer must protect the apple trees from frosts or rains every day of the year. But the most tiring part arrives in spring and summer. In fact, each plant produces a series of gems composed of six flowers each, which the farmer must thin out, and this phase lasts even when there are the first fruits. The farmer, thanks to his knowledge and experience, knows which one must eliminate and which to maintain to achieve the best result. From Meleto to you when you buy a pack of Mele Melinda, have you ever wondered how the fruits are all the same? As you can imagine, they do not already grow so uniform on trees. Here's how things are going. In October, when proceeding with the collection, the farmer puts mature apples in containers called Bins and leads them to his reference cooperative. Subsequently the apples are moved to one of the 7 processing rooms of the consortium. Here, in the first phase those spoils are eliminated by hand, which are intended for industry to produce fruit juices or spirits. The healthy ones continue on the conveyor belt, where a device takes up to 40 photos to determine the weight, size and color of each. Depending on the result, every single apple is destined for one of the lines, together with his other ""twins"". This is why Melinda are very similar in their packs! After the packaging, carried out manually, the Melinda apples are ready to be sent to Italy and 60 countries, to serve over 35 million consumers in the world.